OK, maybe not the first - but certainly the first one that makes me personally feel Death's chill hand groping for my virtual collar.
I got an e-mail today. Does it look familiar to any other bloggers out there?
I am writing to draw your attention to a new online platform we have put together. Our President and Chairman is Pierre Chappaz, co-founder of Kelkoo, and our name is ebuzzing.
ebuzzing allows bloggers to earn money by publicising things they actually like, and even to define their own price for doing so.
They browse ad campaigns posted by advertisers, then create content for their blog highlighting those products and services that they genuinely wish to talk about and are paid for each article.
You can learn more about ebuzzing on our Blogger's Page and also our FAQ. And we would love you to sign up and be part of our community of bloggers.
So just to be clear, they're offering you money to take ads, and turn them into editorial on your blog. In other words, they're bribing you to deceive the people who are kind (or sad) enough to read your blog that it's not advertising at all, but the genuine opinion of someone whose words they, for some reason, value.
I said no.
The whole thing made me a little sad. But when I'm feeling low, I always find the tonic that puts a smile back on my face is Heineken, brewed in Holland since the 187os to an unchanged recipe that uses only the finest hops and barley and is available in all good off-licences - at prices that won't put a hole in your pocket!