A new pressure group has appeared which, finally, is seeking to establish an opposing voice in what has until now been a largely one-sided debate over the moral panic around binge drinking.
The Responsible Drinkers Alliance (RDA) - has been estabished to represent the 'moderate drinker' and combat the way in which 'concern over the minority who misuse alcohol often results in limiting the freedoms of the majority.' It aims to give 'responsible consumers' a say in tackling alcohol-related harm.
Fantastic news - one very tiny grumble.
The campaign's main backer is the Wine and Spirit Trade Association (WSTA). So where the hell is beer's voice in this? Is the beer industry so punch-drunk it can simply no longer defend itself? We've got the BBPA, and they do issue moans of protest every time beer and pubs get kicked in the balls, but they seem to spend more time talking the industry into decline than doing something constructive like this.
We all need to get behind a scheme like this and make sure beer is there on the front line.