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WRITER, CONSULTANT AND BROADCASTER SPECIALISING IN BEER, PUBS AND CIDER. BEER WRITER OF THE YEAR 2009 AND 2012

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Monday, 9 February 2009

OK so drinking beer might make you feel horny - but packaging it?

Last week a customer at Asda found a little more than they bargained for when they bought a four-pack of Cobra Zero beer from Asda in Shoeburyness, Essex.

Inside the cardboard outer packaging there was a thoughtful free gift - a condom.  A used condom.  

An Asda spokeswoman said, "We are at a loss to understand how it got there," while Adrian McKeon, chief executive of Cobra beer, apologised and stressed the company;s strict quality control procedures.

Good job it didn't actually get into one of the cans - there are already enough people of the view that lager tastes like piss without introducing other bodily fluids...

2 comments:

Thom said...

That's a brewery's PR nightmare. Bloody hell. Gizzum filled johnnies on the production line.

BLTP said...

this was in essex though....