It may still be three weeks away, but Christmas is already here in our hearts. People are recommending Hops and Glory as the ideal gift, and I didn't even pay them to. Twitter is alive with the sound of people debating the best Christmas beer.
And our thoughts turn to who is going to be Christmas number one.
It's always a contentious issue. It carries more weight than the number one at any other time of the year - not commercially perhaps, but symbolically.
And this year, I have the preview on who it is.
At this stage I should point out that I'm not talking about the pop charts. No one gives a shit about that any more. The drama has gone out of it. It's all been downhill since Jonah Lewie.
No, I'm talking about the new obsession, the all-important wikio rankings.
I may have given the impression over recent weeks that I'm quite obsessed by wikio rankings. If you believe that, you fell for my irony-laden trap. I don't care. Honestly I don't. Not about my position personally.
The only reason I'm writing about them now is that wikio ask a different blogger each month to reveal the latest monthly rankings in advance of official publication. This month, they asked me again. So I'm in a position to tell you who is the number one beer and/or wine blogger over Christmas, with no jealousy or bitterness whatsoever.
And so... *drumroll* step forward Brew Dog. You are the blogging world's Cliff Richard.
Ranking by Wikio