Gosh, it's that time of the month again, when beer bloggers get grouchy and irritable for a few days and I'll just draw that analogy to a close before it gets going.
Here are the rankings for the month of September:
Wikio.co.uk Beer & Wine Ranking - October 2010
No change up at the top then. But look what's happening overall: with the honourable exception of Spittoon (which to be fair looks like a very well put together blog about wine and food) the rest of the top 20 are now all beer blogs.
So momentous is this, Wikio has even started calling it the 'beer and wine' listing rather than 'wine and beer'.
I wrote a section in the Cask Report about how the online beer community is actually helping drive the growth of craft brewing in the UK, spreading enthusiasm and knowledge, giving brewers a platform to showcase their beers. With my marketing hat on, when you look at the twiss ups, meet the brewer events, V-blogs, promotions, beer swaps etc that are happening now, I think we're seeing a new marketing model emerge, where consumers and manufacturers work together to promote the category. Sure we can be inwards looking and cliquey at times, as any community can, but please, keep it up - this is brilliant.
And do let me know if you'd like to feature the exclusive rankings on your blog at any time.