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WRITER, CONSULTANT AND BROADCASTER SPECIALISING IN BEER, PUBS AND CIDER. BEER WRITER OF THE YEAR 2009 AND 2012

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Monday, 2 December 2013

Enterprise Inns: empowering publicans with cutting edge market information

A brief footnote to the sad story of one of my favourite locals, the Alma on Newington Green.

The Alma is now being offered up as a new tenancy, with applications closing this week. I was impressed by the level of detail on the website for prospective tenants - every aspect a curious publican might want to know about is covered. There's even a guide to local competition - clearly a key factor in how the business might perform. So it's great to see the website giving a run-down on what else is in the area so interested parties can accurately assess the opportunity:

Screen grab from Enterprise's website about the Alma tenancy

There's just one problem with this. No, actually, there are quite a few:

  • In 2011, the Nobody Inn was renamed the Clarendon. In 2012 it has a massive refit, substantially changing its offering, and was renamed the Dissenting Academy.
  • Bastille Brasserie closed down at least three years ago and is being converted to flats.
  • There's no such pub as the Crafty Fox in the area. They might mean the Snooty Fox. But you can't be too hard on them for getting the name of the pub wrong; it's not as if they own it or anything. Oh, hang on - yes they do.
  • There's no mention of the Hops & Glory (formerly the George Orwell) or the Leconfield (formerly the Oak Bar) - two craft beer pubs that offer significant competition to the Alma, each less than five minutes walk away. But you can't be too hard on them for not knowing these pubs exist; it's not as if they own them or anything. Oh, hang on - yes they do own the Leconfield. 
It's great to see Enterprise's local area manager having such a great grasp on the area he is paid to look after.

13 comments:

theescapegoat said...

Hops - great pub.

Steve Wilson said...

I have never, ever seen an accurate advertisement for a Pubco pub. They take the Estate Agent's expertise of describing the most disadvantageous features as positive factors to a whole new level!

Steve Doane said...

Good to see they have read your blog and updated(ish) their info!!

Cooking Lager said...

Are there legal ramifications of misleading potential investors?

Anonymous said...

Never mind the competition - how about they give a full and frank reason for the failure of the previous licensee and some indication of the possible earnings potential which shows the fixed outgoings factoring in of course the cost of the wet and dry rent over 12 months including staff costs and expected hours to be worked by the licensee to achieve a minimum wage.

Anonymous said...

Took the words out of our mouth ^^^^

Anonymous said...

Most tied tenants are on tax credits or sub national minimum wage, this is not maee up stats but from government research CGA strategy. Shockingly majority of pubs with £500,000 turnover earn under £15, 000 if that's any indication of just how hard you are going to be just to match part time Mcdonald's reward level income!

J Mark Dodds said...

#GreatBritishPubcoScam

The irony is so deep. Pubco's cannot organise pissups in breweries let alone sales particulars.

Lars Marius Garshol said...

To be fair, this is the sort of problem I'd expect to see. Data quality in enterprise IT systems is generally horrible, and clearly Pubcos are no different than other enterprises.

When data quality problems seem to align with nefarious motives people usually assume it's deliberate, but data quality problems are the norm, not an exception.

Lovely example of a very common problem.

Pete Brown said...

Oh indeed Lars. I don't believe there is anything sinister of deliberate about this. You've got to be pretty far gone to see this as evidence of a conspiracy against potential tenants. But one of the reasons PubCo tenants pay so much over the odds for the price of their beer so that in return they get top class business support. This is an example of that support.

RealAle UpNorth said...

Have to say I was pretty gobsmacked by the number of inaccuracies you identified. But then again, I perhaps shouldn't have been.

Emma Sweet said...

Sorry just catching up on your blogs and read this one. Very funny indeed. I was worried you that actually be praising Enterprise, feel relieved normal service has resumed.

Emma Sweet said...

Sorry just catching up on your blogs and read this one. Very funny indeed. I was worried you that actually be praising Enterprise, feel relieved normal service has resumed.