tag:blogger.com,1999:blog-30743480.post765229164704951520..comments2023-09-20T12:50:40.208+01:00Comments on Pete Brown: Hurrah! Another new "innovation" from A-B Inbev!Anonymoushttp://www.blogger.com/profile/03011702209832734676noreply@blogger.comBlogger23125tag:blogger.com,1999:blog-30743480.post-13987685730261716412012-11-26T15:53:06.972+00:002012-11-26T15:53:06.972+00:00On my last visit to uk I noticed that nearly all t...On my last visit to uk I noticed that nearly all the"premium" lagers have settled on an abv of 4.8, and it seemed to happen overnight( Stella, becks, bud, carlsberg export).. If you add fosters gold and carling chrome everything is weighing in at 4.8.how did they manage such a smooth collaboration in pursuit of profit?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-88496878818474003072012-08-11T14:30:49.863+01:002012-08-11T14:30:49.863+01:00Looks a lot more premium now standard Stella has h...Looks a lot more premium now standard Stella has had its ABV legs chopped from under it.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-58946852370893366222010-07-08T15:31:43.733+01:002010-07-08T15:31:43.733+01:00Black is definitely seen as more premium at presen...Black is definitely seen as more premium at present, but only if it is carried through the colour - surely?<br /><br />Look at AMEX and the credit card boys. I think you can almost see the point if it was re-pitching back at the top with a 5.5% beer, but at a lower strength it makes no sense whatsoever.<br /><br />As a designer myself, I can confirm, that us agencies, do indeed need the work, but we aren't going to keep it unless we stand up to clients and tell them they're being stupid one in a while - just as they are here.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-20767211369502958192010-07-02T12:20:37.518+01:002010-07-02T12:20:37.518+01:00I'm awaiting the technical answers to my quest...I'm awaiting the technical answers to my questions before I comment on this, but I have to say it's a very entertaining post mate!Melissa Colehttps://www.blogger.com/profile/13701889299756506857noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-79315245243814686992010-07-02T11:40:53.275+01:002010-07-02T11:40:53.275+01:00A note on quality lagers; I'm currently sellin...A note on quality lagers; I'm currently selling four of the <a href="http://www.freedombeer.com/welcome.asp" rel="nofollow">Freedom</a> beers as my whole keg offering in the new pub. One thing that has been noticeable about the Organic Dark is that it sells slower than the two other lagers (the fourth is the Stout which is arbitrarily not mentioned on the website) but that people who've drunk it once tend to drink it again.<br /><br />I'm building up to saying that 'proper imports' are not the only way to get quality lagers :) But I will also admit to having Delerium Tremens and a few other choice bits in the cellar waiting for a tap to sell them through.John Q. Publicanhttps://www.blogger.com/profile/11333595645345108989noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-15837543045553602002010-07-01T10:20:45.712+01:002010-07-01T10:20:45.712+01:00I confess that I actually quite enjoyed Peetermans...I confess that I actually quite enjoyed Peetermans, but thought that Elken Artois was a travesty. <br /><br />I do agree that AB are 'spinning' out of control with regard to its Artois brand. If I want a premium lager then that's what I'll go for, Budvar, Staropramen... Stella is WAY down the list.Bob the Brithttp://thebrewclub.comnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-15831178892148393452010-07-01T09:11:20.890+01:002010-07-01T09:11:20.890+01:00I am struggling to understand why Black is used to...I am struggling to understand why Black is used to represent 'premium' in any alcoholic drink let alone in lager where it is widely known for dark lagers. The fools!<br /><br />http://beerdemon.blogspot.com/DJhttps://www.blogger.com/profile/03289287301524705994noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-9132219769974479032010-07-01T08:58:21.946+01:002010-07-01T08:58:21.946+01:00Is this sentence correct - "Even back when it...Is this sentence correct - "Even back when it was good, 'proper imported Stella' was seen as inferior to the stuff brewed here (even though blind taste tests proved this was not the case)"?<br /><br />Surely the 'proper imported Stella' was seen as superior?The Bocking Kellyshttps://www.blogger.com/profile/05240585512893244560noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-39792622123111362732010-07-01T08:31:57.082+01:002010-07-01T08:31:57.082+01:00Ok, so I leterally laughed out loud when I saw the...Ok, so I leterally laughed out loud when I saw the picture. Nice lead-up.<br /><br />As to the "black" denoting quality, all I can think of is Johnnie Walker, whose Black Label is quality to many consumers, but in reality is their second worst whiskey.<br /><br />As for the marketing geniuses at AB-INBEV, they just must not be the same geniuses who work for Bud in the US. I hate the beer, but the marketing is spectacular. I doubt anyone over here would be interested in Stella Black. It sounds intimidating and full of flavor.<br /><br />Lastly, I just have to wonder if Stella's "longer than normal" aging is related to Bud's HYPER-LENGTHY 3 WEEKS IN BEECHWOOD!!! Stop the presses, cause this is just normal marketing. Wait, no, keep the presses going. A lot of people are suckers.jonbraziehttps://www.blogger.com/profile/02206111505750271052noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-12013937270089766312010-07-01T01:09:05.098+01:002010-07-01T01:09:05.098+01:00Giving a beer the name of a colour it didn't a...Giving a beer the name of a colour it didn't actually have worked OK for Watney's Red, didn't it?<br /><br />Excellent analysis, btw, Pete. Though I'm sure you didn't know whether to laugh or cry.Martyn Cornellhttp://zythophile.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-18140648441592626702010-06-30T23:33:32.007+01:002010-06-30T23:33:32.007+01:00'Thus spoke the brewers PRO
|a man who really ...'Thus spoke the brewers PRO<br />|a man who really ought to know<br />for he is paid for saying so'<br /><br />to probably mis quote Betjeman.Davelnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-62803091727655266732010-06-30T21:48:57.815+01:002010-06-30T21:48:57.815+01:00May be they copied the idea from "Charles Mic...May be they copied the idea from "Charles Michael Kittridge Thompson IV" and his subsequent rebranding....BLTPhttps://www.blogger.com/profile/06564846497205095201noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-30043447784544409632010-06-30T21:45:22.942+01:002010-06-30T21:45:22.942+01:00WTF? People will obviously assume black denotes th...WTF? People will obviously assume black denotes the colour.Northern Snippethttps://www.blogger.com/profile/07207173438875166390noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-66034941357648212042010-06-30T18:43:22.204+01:002010-06-30T18:43:22.204+01:00Strongbow Black isn't black, of course, but it...Strongbow Black isn't black, of course, but it's stronger than the standard product. As Stella Black <a href="http://www.mad.co.uk/Logon/ArticleLogon.aspx?uiArticleID=e2d18895-d37b-4b82-8c7a-bc4ffe47d8b4&uiNavigationItemID=&uiPageID=af417f3e-e0de-4486-b1dc-7e1568872fec&PipelinedPage=/BreakingNews/BreakingNews/Articles/e2d18895d37b4b828c7abc4ffe47d8b4/InBev-gears-up-for-launch-of-55-Stella-Black-lager.html&PipelinedQueryString=uiArticleID%3de2d18895-d37b-4b82-8c7a-bc4ffe47d8b4%26uiNavigationItemID%3d2ed778fb-23d0-4416-99ab-44dc582f4bb4%26" rel="nofollow">was originally intended to be</a>.<br /><br />But the current idea is just bonkers on so many levels.Curmudgeonhttps://www.blogger.com/profile/02558747878308766840noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-13571901338537376782010-06-30T15:55:57.044+01:002010-06-30T15:55:57.044+01:00At least they didn't call it Stella Artois Sto...At least they didn't call it Stella Artois Stout.Shamashttp://www.twitter.com/shamasuvanoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-1137266606065185452010-06-30T15:24:23.526+01:002010-06-30T15:24:23.526+01:00Fairies are real. On the top deck of the bus in th...Fairies are real. On the top deck of the bus in the IoM at the weekend, to a person all Manx residents said "hello fairies" when passing the Fairy Bridge. That's evidence enough for me!Tandlemanhttps://www.blogger.com/profile/06804499573827044693noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-26850111948035767112010-06-30T14:27:46.590+01:002010-06-30T14:27:46.590+01:00Instead of Stella Artois "Classic," I wo...Instead of Stella Artois "Classic," I wonder?Stephen Beaumonthttp://worldofbeer.comnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-57017855112604297442010-06-30T14:00:09.591+01:002010-06-30T14:00:09.591+01:00Well, if you can have a Black IPA, you can have a ...Well, if you can have a Black IPA, you can have a Golden Black Lager. Stands to reason. <br /><br />Look on the bright side, these launches give work to struggling ad agencies. The logo and glass will look nice in someone's portfolio, and the rest of us get to have a good laugh at AB InBev.Rob Sterowskihttps://www.blogger.com/profile/07870233673933087794noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-7381151907522349932010-06-30T12:31:27.109+01:002010-06-30T12:31:27.109+01:00The "reverential pouring ritual", Pete. ...The "reverential pouring ritual", Pete. What about the "reverential pouring ritual"?Sid Bogglehttps://www.blogger.com/profile/07452473947039475736noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-3297971271729051672010-06-30T11:39:31.233+01:002010-06-30T11:39:31.233+01:00I am starting to feel the need to join you on this...I am starting to feel the need to join you on this tirade against A-B InBev.Anonymoushttps://www.blogger.com/profile/11319272987951077205noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-6585941138350842922010-06-30T10:59:26.136+01:002010-06-30T10:59:26.136+01:00Matured for "longer". I love that. Long...Matured for "<i><b>longer</b></i>". I love that. Longer than...?StringersBeerhttps://www.blogger.com/profile/12573068197944669997noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-52819921476122413482010-06-30T10:48:47.074+01:002010-06-30T10:48:47.074+01:00It's amazing isn't it? What planet are th...It's amazing isn't it? What planet are they on?!Bodshttps://www.blogger.com/profile/18223483269793919785noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-63069706924129930492010-06-30T10:45:11.977+01:002010-06-30T10:45:11.977+01:00Porter Tun House? Its a cover from Yessongs - &quo...Porter Tun House? Its a cover from Yessongs - "Pathways" depicts the emergence of civilization. Or perhaps NOT in this case?MusicRabhttps://www.blogger.com/profile/03936165467806160173noreply@blogger.com