tag:blogger.com,1999:blog-30743480.post6951217190040409474..comments2023-09-20T12:50:40.208+01:00Comments on Pete Brown: Let There Be Beer? Let's start again. Anonymoushttp://www.blogger.com/profile/03011702209832734676noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-30743480.post-60129744960565395352014-11-19T12:31:25.565+00:002014-11-19T12:31:25.565+00:00Pete, maybe you are right. Maybe I am looking too ...Pete, maybe you are right. Maybe I am looking too deeply into this. You'll have to forgive my pessimistic outlook on this, I'm possibly still scarred from seeing the original ads where Tim Lovejoy suggests pairing foods with Fosters Gold. Bad times. <br />If this campaign does get new people talking and (more importantly) drinking beer than fair play to those responsible. Cheers!<br />Anonymoushttps://www.blogger.com/profile/16876248812051797108noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-6535913741331407842014-11-18T15:06:39.627+00:002014-11-18T15:06:39.627+00:00"To be honest, people thinking that beer is j..."To be honest, people thinking that beer is just beer is what works for the beer giants that are funding this campaign."<br /><br />Then why, BF, are they funding a campaign to change that perception among a general audience who haven't yet discovered craft beer?<br /><br />I think you're arguing against yourself here. I also think you're over complicating it. Beer is shrinking. Interesting beer is growing. Telling more people about interesting beer gets more people drinking beer. There's no conspiracy here.Anonymoushttps://www.blogger.com/profile/03011702209832734676noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-61494480197372790202014-11-18T12:40:48.755+00:002014-11-18T12:40:48.755+00:00For me, people's ignorance towards beer stems ...For me, people's ignorance towards beer stems from a lack of knowledge of beer itself. While this idea may take a baby step towards helping a very small number of people understanding the diversity of beer and maybe even the history of beer, I very much doubt it will make any significant impact. <br />To be honest, people thinking that beer is just beer is what works for the beer giants that are funding this campaign. They rely on the customers’ limited options and knowledge. As people realise what real beer is, the different types of beer there are, they will drink them and steer clear of the watery, poor quality, commercial beers.<br />While beer sales as a whole may be declining slowly, Craft Beer sales are booming and that is having a major impact on those beer giants. I see these ads as nothing more than a masked campaign by those corporate snakes to brain wash fresh meat. Those that have seen the Craft Beer light will not return and do not need these ads to remind them how good beer can be. <br />Anonymoushttps://www.blogger.com/profile/16876248812051797108noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-77907819982941321532014-11-01T15:34:13.152+00:002014-11-01T15:34:13.152+00:00Love it!!
at last a simple ad we can all easily re...Love it!!<br />at last a simple ad we can all easily relate to.<br />there IS a beer for everyone and all occasions.....Wilkonoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-81371221150261916612014-11-01T12:35:00.556+00:002014-11-01T12:35:00.556+00:00"having a drink that doesn't wreck contin..."having a drink that doesn't wreck continuity when you're trying to edit rapidly shot footage."<br /><br />If you've never studied it, the scene in the bar at the end of Ice Cold in Alex is worth watching just to see how the levels of beer in the glasses zoom up and down between shots.<br /><br />"There's a beer for that" failed to grab me personally, but I'm not the target, so ...Martyn Cornellhttps://www.blogger.com/profile/16843357962176591317noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-64074743442957549982014-11-01T12:14:02.189+00:002014-11-01T12:14:02.189+00:00Love it!!
at last a simple ad we can all easily re...Love it!!<br />at last a simple ad we can all easily relate to.<br />there IS a beer for everyone and all occasions.....<br />Wilkonoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-20111098810537368632014-10-31T09:53:23.142+00:002014-10-31T09:53:23.142+00:00The man-bun scene is the best bit in the whole thi...The man-bun scene is the best bit in the whole thing for me. Needed more moments like that.<br /><br />I do like it though. <br /><br />The first advert made me wince whereas this is warm and fairly natural. The name is much, much better too.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-23098405419643246352014-10-31T07:03:08.951+00:002014-10-31T07:03:08.951+00:00I thought the ad was alright, and the twitter nega...I thought the ad was alright, and the twitter negativity just a tad over the top. <br /><br />The 'Let There Be Beer' website was all about food and beer matching when I looked at it the other day. And I think they're some sort of service where if you tweet them a type of food they'll tweet back with a suitable beer. Edhttps://www.blogger.com/profile/13844169940650659196noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-50729695427708016902014-10-31T05:45:22.532+00:002014-10-31T05:45:22.532+00:00Well it did for me.
I reckon it's a pretty goo...Well it did for me.<br />I reckon it's a pretty good ad for a notoriously difficult subject.Professor Pie-Tinnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-3489133112586867912014-10-30T23:44:45.556+00:002014-10-30T23:44:45.556+00:00"I have been paid for my time to act as a sou..."I have been paid for my time to act as a sounding board for the development of this campaign and to say a few words at the launch event. I have not been paid to endorse it in any way and would not risk my reputation by writing anything about it that I did not believe."<br /><br />It's very good of you to put this so clearly. I have a job that is am enthusiastic about which, yes, I also get paid to do. It is good to do good things but you have to leave the risk to reputation to others to judge. You have endorsed the thing you have been paid to participate in. I create arguments for others to use to advance their interests. We do a good job even though - despite even - the reputational risk. Hard to do a good job otherwise.Alanhttp://agoodbeerblog.comnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-13697386800792346372014-10-30T16:49:32.210+00:002014-10-30T16:49:32.210+00:00It's interesting to hear your take on this adv...It's interesting to hear your take on this advert and it's clear that on this occasion they have consulted people that actually know about beer. <br />I wasn't fortunate enough to be there yesterday but having read some of the negativity on twitter yesterday I was expecting something far more 'big brand lager' led rather than the plethora of beer styles represented in the advert itself. The tune was rather jolly and some of the images seemed forced, however by temporarily removing my beer geek sunglasses I could see that the message was clear and concise.<br />What I would have liked to see was a link to a beer and food matching website or app, but I'm assuming/hoping that these things are in the offing. I'm interested to see how this progresses as I think that this might be the right approach to take.Justin Masonhttps://www.blogger.com/profile/07666476376111755013noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-19313475879986073092014-10-30T16:28:35.294+00:002014-10-30T16:28:35.294+00:00Once the more aspirational lifestyle/cookery shows...Once the more aspirational lifestyle/cookery shows to start cracking open decent-looking and alluring beer styles rather than over-priced plonk, we'll all be much better off. <br /><br />Maybe the supermarkets might like to start dividing their beers up by region and style, too. <br /><br />Starting to treat beer like something that's a bit of an event to open will also make it much more appealing. <br /><br />I think the wider availability of 750ml "sharing" bottles of interesting styles like Saison and imperial stout will get folks interested.<br /><br />20 years ago you over-heard this "oh we had a bottle of that Jacob's Creek Chardonnay the other night, it was lovely - all fruity and went well with the roast beef"<br /><br />2 years time I hope to over-hear: "We cracked open a bottle of coffee and vanilla imperial porter...it went really well with walnut cake we baked"<br /><br />I live in hope...Yeastismybitchhttp://www.yeastismybitch.comnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-61317111278273397252014-10-30T16:16:53.994+00:002014-10-30T16:16:53.994+00:00Beer/food matching will be a good way in for some,...Beer/food matching will be a good way in for some, but not for everyone (I confess it leaves me cold) - so I hope the follow-up isn't all about that. I liked the fact that the ad was a lot broader - the "that" that there's a beer for included "when you're tired after a long walk", "when you're going out with your mates" and "when you fancy a pint" (love the man-bun - and the reaction shot!). Philhttp://ohgoodale.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-39972629874565227662014-10-30T15:59:30.946+00:002014-10-30T15:59:30.946+00:00This is a tricky one for me - I like the overall a...This is a tricky one for me - I like the overall aims and aspirations of the campaign and everything around the social media campaigns sound interesting. <br /><br />The two parts that sit somewhat uneasily for me is the advert and the individual referencing of the beers.<br /><br />I am not a fan of the advert myself, I think from a purely creative standpoint its mediocre at best. It doesn't have any element that are memorable or loveable, but instead offers only a notion of 'whatever you like - theres a beer for that'. As a concept this is, again, 'ok'. But for me it fails to really say anything new about beer. It doesn't, for example, do anything to address the issue you outlined - that people choose wine with food as its the 'thing you do'.<br /><br />So the notion of saying 'whatever you do - theres a beer for that' does ring painfully of design by committee like you outline, where people couldn't agree on a single strong concept so went for an overlay generic one. <br /><br />So from this aspect, I am a bit uneasy that much of the campaign seems to be centred around this creative.<br /><br />The other challenge I feel the campaign has is the recommendations of beer. Wine (or cider in some respects) for many people is the easy option, its a no brainer - 'I usually have this and so I will have it again as its easy'. Therefore I fear that to tempt many people, individual examples will need to be given - to make the process easy and to say 'give this one a try, maybe just this once...'<br /><br />This then raises the obvious question of - which beers to recommend? Which I wont go into as it obviously opens the question of the funders vs other breweries (not involved in funding the campaign).<br /><br />Overall, it will be really interesting to see how this relaunched campaign develops and what it has to offer. I am hoping for some interesting and interactive elements in the coming months<br /><br /><br />Is there any notion of how the success of this campaign is being measured? As I feel if we knew that, it would be much easier to say how we think it could be improved and would also elaborate on what the ultimate aim of the campaign is.<br /><br /><br /><br />Kevinnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-21745367569948615052014-10-30T15:51:06.157+00:002014-10-30T15:51:06.157+00:00So much for my "There's A Ciggy For That&...So much for my "There's A Ciggy For That" storyboard.The Beer Nuthttps://www.blogger.com/profile/14105708522526153528noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-50064910953394192062014-10-30T15:48:47.089+00:002014-10-30T15:48:47.089+00:00Don't sweat it BN - the joys of shooting food ...Don't sweat it BN - the joys of shooting food and drink under hot film lights... of having a drink that doesn't wreck continuity when you're trying to edit rapidly shot footage... these things still give me a twitch and my last direct involvement in such things was years ago! Anonymoushttps://www.blogger.com/profile/03011702209832734676noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-9241769065785313352014-10-30T15:42:47.235+00:002014-10-30T15:42:47.235+00:00It's not at all naturalistic, Pete. All those ...It's not at all naturalistic, Pete. All those perfectly full glasses, with uniform head thickness. Hardly anyone actually drinks. It looked to me like a video about having beer put in front of you, rather than actually making a choice or enjoying the taste. It needed more <i>Ice Cold in Alex</i> moments.<br /><br />It's a nice idea but I really can't see how a generic beer ad can work in the way that a generic milk or egg ad works. The specific names of beers are intrinsic to the diversity. Does anybody really ask for "a strong dark Belgian beer; I don't mind which one"?The Beer Nuthttps://www.blogger.com/profile/14105708522526153528noreply@blogger.com