tag:blogger.com,1999:blog-30743480.post7231631177066690407..comments2023-09-20T12:50:40.208+01:00Comments on Pete Brown: So last night I came across Stella Black...Anonymoushttp://www.blogger.com/profile/03011702209832734676noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-30743480.post-76498240814115560762012-06-01T17:58:15.373+01:002012-06-01T17:58:15.373+01:00I thought it was lovely when i tried it last night...I thought it was lovely when i tried it last night!Anonymoushttps://www.blogger.com/profile/12660072173276363836noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-24470297204177766622011-10-28T23:47:44.084+01:002011-10-28T23:47:44.084+01:00Has this died the death along with Artois Bock and...Has this died the death along with Artois Bock and Peeterman? I can't say I've ever seen it in a pub.Curmudgeonhttps://www.blogger.com/profile/02558747878308766840noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-47017913809852740292011-08-27T18:34:18.886+01:002011-08-27T18:34:18.886+01:00my local serves this. the tap for it is tall and k...my local serves this. the tap for it is tall and kinda fancy and not like the one in your picture. also mine was served in the glass(goblet) as shown in the advert which looks very nice. i also like the taste. i think the pub where you got it must be useless!!fin pnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-39565443140682295762011-08-08T11:42:15.557+01:002011-08-08T11:42:15.557+01:00Stella Black is an attempt to relaunch Peeterman A...Stella Black is an attempt to relaunch Peeterman Artois which was taken out of circulation by AB-InBev a couple of years ago due to falling sales.<br />Maturation period for normal Stella is a few days, 4 at most so maybe this one is 5 :-) ?<br />They are a desperate business trying to hold onto market share in the UK and will try anything....Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-4002798462474497182011-06-05T22:54:13.820+01:002011-06-05T22:54:13.820+01:00Howdy. My pub - The Oatlands Chaser in Weybridge -...Howdy. My pub - The Oatlands Chaser in Weybridge - serves Stella Black and pretty much every person asks "Is it black?". I hold in a giggle and say no but I continue to recommend it. Other beers on tap are the regular crowd: Carling, Becks, Peroni, Grolsch Blond and London Pride, Doom Bar and a guest beer. I'll recommend Stella Black because it has SOME taste to it. Everything else just tastes incredibly bland. If I wasn't terrified of this imaginary trade standards man who is frequently tossed about I'd conduct an experiment where I serve different beers in the same branded glass and see if people really knew the difference.<br /><br />As for training there's been nothing. We didn't even get the bar blade that's meant to turn up with it. Bummer.Cameron Cuminghttps://www.blogger.com/profile/15552080824725729553noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-66314231719976054192011-06-03T17:09:42.082+01:002011-06-03T17:09:42.082+01:00The actual Stella Black branded glassware is quite...The actual Stella Black branded glassware is quite nice. The training for bar staff is brief, to say the least. Main problem is brand awareness - very little advertising (they say they do niche advertising - so niche I've never seen it) punters don't know what it is. Tastes no worse than most other so called premium lagers.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-92210610709052109472010-11-26T16:21:50.117+00:002010-11-26T16:21:50.117+00:00If I saw Black I would expect it to be direct comp...If I saw Black I would expect it to be direct competition to the Dark Budwar. Is the Stella over here anything like the Whitbread brewed stuff of old or is it the same as the rest of Europe now. The Whitbread stuff did remarkably well over here for years, I know I worked for them, and yes we knew it was crapAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-9923090097533751142010-11-24T19:29:21.204+00:002010-11-24T19:29:21.204+00:00Fair play to you for actually drinking one before ...Fair play to you for actually drinking one before slagging it off, unlike many beer geeks.<br /><br />Whilst its presentation in that instance looks poor, I'm not sure most British drinkers are aware black lager exists. Beer geeks are aware of swartzbiers but most drinkers associate ale with being brown and lager with being golden.<br /><br />They may have missed a trick in not bringing to market a genuine premium pilsner, but customers are more discerning than beer geeks believe. People will not pay more unless it is better, and customers will determine a brands success and not internet beer geeks.Cooking Lagerhttps://www.blogger.com/profile/02830924433230427226noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-83437513378937589022010-11-24T19:10:47.549+00:002010-11-24T19:10:47.549+00:00I recall Stella Artois in Europe 20 years ago bein...I recall Stella Artois in Europe 20 years ago being an excellent, flowery lager; today it is a shadow of that beer in my opinion. Also, the whole idea of adding coriander to lager strikes me as wrong or at least, premature. This might be a good line extension but first make a top-class premium lager and build on that (if need be). <br /><br />I believe an opportunity is being missed here. Perhaps it is just as well, because it leaves the field more clear for craft and older-established regional brewers of high quality, e.g., Fuller's in England. <br /><br />GaryGary Gillmannoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-89876736647055561382010-11-24T19:06:56.748+00:002010-11-24T19:06:56.748+00:00I'm not sure now that I even need to try it. ...I'm not sure now that I even need to try it. I remember reading somewhere that you compared it to Supermarket value. I'm currently drinking a very nice bottle of the Coop's take on Budvar. And very nice it is too.al_ukhttps://www.blogger.com/profile/11171548539589252930noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-70288675785435260982010-11-24T19:01:29.606+00:002010-11-24T19:01:29.606+00:00The lack of a bespoke font will be down to the Nic...The lack of a bespoke font will be down to the Nicholsons brand managers trying to reduce clutter on the bars, not In-bev brand managers missing a trick.Mattnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-73185929008901906852010-11-24T14:56:17.572+00:002010-11-24T14:56:17.572+00:00That's being pretty harsh on the Balkans, Pete...That's being pretty harsh on the Balkans, Pete. Most of the beers I had in Romania, at least, were better that how you make Stella Black sound.<br /><br />On the "premium" black thing, I think there is a drinks association -- think Johnnie Walker Black, Wolf Blass Black Label and the new Henessey Black -- but you're right, I doubt it will translate to the beer side. Time to start a Death Watch on this one.Stephen Beaumonthttp://worldofbeer.comnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-11585250955646986592010-11-24T14:34:25.977+00:002010-11-24T14:34:25.977+00:00When, oh when will this be available in the U.S. m...When, oh when will this be available in the U.S. market? One more tap handle to fight with the rest of the light industrial lagers will be welcomed.Bruce Lishnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-54008848767657333382010-11-24T14:02:49.178+00:002010-11-24T14:02:49.178+00:00jonsmalldon - seek out BrewDog dark lager. I had s...jonsmalldon - seek out BrewDog dark lager. I had some in the Sheffield Tap last week and it was very nice indeed.Mark Seamannoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-12085290627456145762010-11-24T13:58:17.198+00:002010-11-24T13:58:17.198+00:00Richard,
The frustrating thing is, in a research ...Richard,<br /><br />The frustrating thing is, in a research group, if you asked people, "Thinking generally about brands, in any given market, what does the colour black signify?" I thin a lot of people would say 'premium'. Think of the Amex gold card. The colour of limousines. The packaging of an iPod/iPhone. This is what they're basing it on.<br /><br />But ask a different question: :"In beer, if I call a beer 'black', what colour do you think it will be?" People will say black. <br /><br />I honestly think they only asked the first question and not the second.Anonymoushttps://www.blogger.com/profile/03011702209832734676noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-52191275347953879802010-11-24T13:20:50.446+00:002010-11-24T13:20:50.446+00:00I don't know what agency they used to formulat...I don't know what agency they used to formulate the identity of this brand. To me, and to all of the people I've asked - 'black' does not signify upmarket. It signifies the opposite of white. In beer terms, a dark beer. <br /><br />I feel for the bar staff who will have to explain A-B InBev's thinking to confused punters.Richardhttp://www.thebeercast.comnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-61893072790746078642010-11-24T12:25:08.188+00:002010-11-24T12:25:08.188+00:00Also the first result in Google for 'Stella Bl...Also the first result in Google for 'Stella Black' is your blog post...<br /><br />http://petebrown.blogspot.com/2010/06/hurrah-another-new-innovation-from-b.htmlLukenoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-899379208784524212010-11-24T12:14:14.016+00:002010-11-24T12:14:14.016+00:00Love to know what the 'bespoke training' i...Love to know what the 'bespoke training' involves.TIWhttps://www.blogger.com/profile/01723235843548373098noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-45623899824217056752010-11-24T10:55:03.092+00:002010-11-24T10:55:03.092+00:00Would it kill them (or anyone else) to actually ma...Would it kill them (or anyone else) to actually market a dark lager over here?Anonymousnoreply@blogger.com