tag:blogger.com,1999:blog-30743480.post9123360748128370479..comments2023-09-20T12:50:40.208+01:00Comments on Pete Brown: Some cheap shots and infantile musings on the launch of Stella CidreAnonymoushttp://www.blogger.com/profile/03011702209832734676noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-30743480.post-51081491220261316162012-04-25T22:22:08.884+01:002012-04-25T22:22:08.884+01:00this is hilariousthis is hilariousAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-39492373108943446532011-02-04T07:13:21.004+00:002011-02-04T07:13:21.004+00:00Very nicely put Pete. It's funny they have now...Very nicely put Pete. It's funny they have now made a cider because all this thrashing around with new, and ultimately unsuccesful, products does bring to mind the unlamented product develeopment dept at Bulmers before their takeover by S&N.<br /><br />They too came out with a stream of (usually fairly disgusting) concoctions in increasingly desperate moves to find the next big thing. Much good did it do them.John Clarkehttps://www.blogger.com/profile/00132845616834779091noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-79631159382833722032011-02-03T23:34:57.468+00:002011-02-03T23:34:57.468+00:00mirth aside for a moment, none of the points raise...mirth aside for a moment, none of the points raised so far against it, will necessarily stop it selling, or being a success, and as long as AB-Inbev make more money from selling it than they do making it, do they have to care about brand dilution or following the more intruiging route stuff instead.<br /><br />fair enough there are cautionary tales, Strongbow Sirrus was far from a success, but that could easily be down to attitudes towards certain brands, and Magners wall-to-wall advertising, which AB-InBev have the budget to compete with<br /><br />so theres no obvious reason to suggest there isnt room for another over ice cider drink, with a brand that still feels vaguely foreign pushed heavily by a mass market campaign in the runup to summer<br /><br />actually the question isnt so much why now, as more a simply well why not.Stonohttps://www.blogger.com/profile/02656315721111561414noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-83872379038944280402011-02-03T21:53:54.579+00:002011-02-03T21:53:54.579+00:00He's not teetotal, is he? That interview reads...He's not teetotal, is he? That interview reads like the work of a complete stranger to beer (never mind cider), who has woken up one morning and found himself having to make money out of this strange substance and the peculiar beings who are willing to pay money for it. Hence that weird bit in the first answer, where he attempts to describe the taste of this cider while speaking the language of the MBA tribe.<br /><br />I also liked the part where he says how <b>offensive</b> he finds the nicknames given to Stella (I think he means one nickname in particular). Yes, of course it's an offensive nickname - it's a bad name because Stella has got a... what's the word... oh yes, a bad name. I was half-expecting him to explain that <i>they're totally not allowed to call us those things, right, because that's actually racist, and it's like a breach of our human rights and everything? isn't it though?</i>Philhttp://ohgoodale.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-86768943783678902892011-02-03T20:15:58.702+00:002011-02-03T20:15:58.702+00:00Well, in Belgium, they speak French and Dutch, so ...Well, in Belgium, they speak French and Dutch, so it isn't incongruent to name it "Cidre" See: http://en.wikipedia.org/wiki/Walloon_Region<br /><br />Also, if it is a sweet & sparkling cider (which I bet it is), it really is in the French style, and completely appropriate to call it Cidre.Unknownhttps://www.blogger.com/profile/11625280013572116746noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-6984834991386437492011-02-03T18:38:57.485+00:002011-02-03T18:38:57.485+00:00Too. Funny. Love it.Too. Funny. Love it.Leighhttps://www.blogger.com/profile/05512660051158275112noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-34910217787579718232011-02-03T16:08:32.101+00:002011-02-03T16:08:32.101+00:00Melissa Cole just pointed out this REAL interview ...Melissa Cole just pointed out this REAL interview with Stuart Macfarlane from AB-Inbev. It's waaay funnier than my pisstake! http://tinyurl.com/6huxkm9Anonymoushttps://www.blogger.com/profile/03011702209832734676noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-82289752318850493872011-02-03T14:53:57.036+00:002011-02-03T14:53:57.036+00:00"Was it something I said?"
It was proba..."Was it something I said?"<br /><br />It was probably was, but hey ho!The Bocking Kellyshttps://www.blogger.com/profile/05240585512893244560noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-82409641418498418122011-02-03T13:02:25.517+00:002011-02-03T13:02:25.517+00:00Stuart Macfarlane is the Mubarak of beer. Everythi...Stuart Macfarlane is the Mubarak of beer. Everything he touches accelerates InBev's decline. Long may he continue!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-23381502958419063362011-02-03T11:42:02.168+00:002011-02-03T11:42:02.168+00:00I rarely swear on t'internet, but fuck me, tha...I rarely swear on t'internet, but fuck me, that is one absolute car crash of a concept. <br /><br />It's so hilariously confused and misguided that I can barely get my head around it. Stella Artois is a Belgian beer pretending to be French. Cidre is French for cider. "Belgian Cider" as a tagline - what is all that meant to imply? Why not "Wallonian Pommes Pressée", for all the sense it makes?<br /><br />Why not actually use some marketing savvy and launch a Belgian cider brand based on a thinly-appropriated version of <a href="http://www.google.co.uk/images?rls=com.microsoft:en-gb:IE-SearchBox&oe=UTF-8&redir_esc=&q=MAGRITTE+APPLE&um=1&ie=UTF-8&source=univ&ei=cZNKTdq_FIy2hAejjaXMDg&sa=X&oi=image_result_group&ct=title&resnum=3&ved=0CD8QsAQwAg&biw=1345&bih=555" rel="nofollow">Magritte's apple</a>? I mean, he is actually famously Belgian, he painted a famous apple. <br /><br />Christ.ZakAveryhttps://www.blogger.com/profile/01794154105596597019noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-32574714764664159502011-02-03T10:18:16.611+00:002011-02-03T10:18:16.611+00:00Oh and when is Stella Cidre Poire coming?Oh and when is Stella Cidre Poire coming?Andrew Bowdenhttps://www.blogger.com/profile/16537107239353802646noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-18953321026694146332011-02-03T10:12:59.617+00:002011-02-03T10:12:59.617+00:00Lets face it, someone in Stella has totally lost t...Lets face it, someone in Stella has totally lost the plot now.<br /><br />Maybe in 2020 (after having had their dalience with hops!) they'll take a hard look at their brand and decide to go back to core values. They'll realise that their many brand extensions have done nothing but devalue the brand, and they'd let their brand go to rot.<br /><br />So they'll dig out the old recipe, kill off everything else and relaunch in a blaze of glory. <br /><br />But by then, it will probably be too late for them.Andrew Bowdenhttps://www.blogger.com/profile/16537107239353802646noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-17646416556355187382011-02-03T09:00:22.402+00:002011-02-03T09:00:22.402+00:00I work in marketing right now and every single AB ...I work in marketing right now and every single AB InBev launch makes me wince.<br /><br />What I don't get, is they can afford the best marketeers in the world, so why don't they listen to them? Accountants and CEO's cannot run marketing departments, and they certainly can't brew beer. Let people who know what they're talking about do what theyre good at!Neil, Eating isn't Cheatinghttps://www.blogger.com/profile/08675093938811871515noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-75191773000605108342011-02-03T08:02:49.034+00:002011-02-03T08:02:49.034+00:00Very good post
"Something about the shape of...Very good post<br /><br />"Something about the shape of the Cidre bottle reminds me of a baby's feeding bottle."<br /><br />Probably design for ease as use as a clubOblivioushttps://www.blogger.com/profile/04184794716327407609noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-72777765492289186332011-02-03T07:45:17.177+00:002011-02-03T07:45:17.177+00:00Lovely. Just lovely.Lovely. Just lovely.Knut Alberthttps://www.blogger.com/profile/09330987617984777530noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-11697203920064433122011-02-03T07:43:34.955+00:002011-02-03T07:43:34.955+00:00Great post, Pete! Hijacking what someone said on t...Great post, Pete! Hijacking what someone said on twitter yesterday... sometime around 2016 they'll use Cascades in a brew (assuming they somehow discover the taste for hops).<br /><br />I thought over-ice ciders were on the way out and this launch probably suggests that I'm right...Mark Dredgehttps://www.blogger.com/profile/11421095862178324693noreply@blogger.comtag:blogger.com,1999:blog-30743480.post-45736310438254727172011-02-03T07:39:26.756+00:002011-02-03T07:39:26.756+00:00You know what my favorite thing is about this, Pet...You know what my favorite thing is about this, Pete? You've given it to us straight, like a pear cider made from 100% pear(s).Jordan St.Johnhttp://www.saintjohnswort.canoreply@blogger.comtag:blogger.com,1999:blog-30743480.post-34785726784621208002011-02-03T07:32:07.932+00:002011-02-03T07:32:07.932+00:00Something about the shape of the Cidre bottle remi...Something about the shape of the Cidre bottle reminds me of a baby's feeding bottle.Alcofrolic Chaphttps://www.blogger.com/profile/14845177140861262399noreply@blogger.com